Producing content that your audience finds relevant is pretty easy, but content that fulfills people’s needs and answers their queries is much more difficult. Before, Google used to prioritize web pages based on the number of keywords in a post. Now the company has changed its algorithm and uses artificial intelligence to order content that users will find unique and engaging. Before getting into the details of how to market your content, you need to build an audience and here’s how you can exactly do that.
1. Know your audience
The very first step is to understand your audience; who are they and what are they out looking for? There are a number of ways you can help your followers such as blogs, articles, videos and info-graphics as well. Keyword density in your posts is just one part of a big puzzle. Interact with users through websites such as Yelp and Reddit and see the people talking about merchants. Interact with your followers through the comments section in your blogs to gain insight on their needs.
2. Make your content unique
Finding and knowing what makes your content unique must be your goal at all times. The uniqueness is what makes your content more valuable than others. This definitely does not mean that you create relevant posts everyday. It means that you look closely at what makes your business stand out from the rest and then understanding the ways you can help your customers. The mistake most business make is that they overload their websites with content as well as ads, pictures, email blasts and all that but still fail to stay satisfied with their content marketing strategy.
3. Set goals
What are your hopes with your branded content? The answer to this depends on the type of business you are running. If you run a car dealership, you want the type of content that makes people want to visit your shop. If you are a real estate agent, you want people’s contact information so they are updated with potential investment opportunities. For a non-profit company, you want content that encourages people to donate money to the needy. Setting and defining goals is much easier than the rest yetvery crucial.
4. Content ideas
Next, it’s time to start brainstorming ideas. List the ideas according to your goals and the needs of the people. Note down these ideas because we often tend to forget easily. As your list starts increasing, check whether the content will have enough information that will address your customer’s needs fully. If you need help, you can list out a number of needs you will address in a post and make a column alongside that need. Once you feel that specific need is fulfilled in your blog, check it off with an “X”.
5. Editorial calendar and production
Editorial calendar refers to setting up dates or a regular interval about when you’ll be posting on your blogs. You can schedule it the way you like and post content that best suits your goals. Producing content is not as easy as it seems, but can be done with enough thought put in. If you can’t create content within the deadlines set by your editorial content, maybe it’s time to revise and edit your calendar according to what you think is comfortable.
A branded content marketing strategy will make your content stand out, be useful and very helpful. Content that focuses on audience is essential to keep up with the competition in search engines. The process may look like a lot of work and time but it certainly pays off in the long run.