You might have heard the phrase ‘content is king’ all around the internet and while it’s repetitive, it is entirely true. It has become this common not because it was copied from someone, but because many different people coincidentally used the same phrase.
Although the definition of content is the same one way or another, there is a noticeable difference between content marketing and blogging. Neither of the two terms mean to create and write content and the post it on your website. In fact, if you don’t have a well laid out plan about your goals and tasks, you may never get the benefits you’re out looking for, even if you spend mastering it.
If you’re keen on achieving the branding name for yourself in the future, you must first know the differences between content marketing and blogging.
Contenting marketing has a much narrower audience, and it focuses on answering different questions and providing solutions to problems that certain people face. What you intend to do is educate your followers with the help of your own expertise or by sharing information found throughout the internet. Therefore, it can be said that followers of content marketing creators are much more loyal and up to date with websites than those of bloggers.
Content marketing is being presented through a variety of ways that include web pages, videos, books, podcasts and even info-graphics. The main goal this type of content is to convert prospects into customers and the repeat buyers in the long run. Once you have done your main job of raising awareness and consideration towards your followers, you can sit back and relax because they will turn into repeating buyers eventually.
Content marketing is primarily a strategy that helps you tip the favors in your direction. A number of recent studies show that customers have enough knowledge about products and they have already decided what they are going buy before even entering the shop. What you need to do with this content is influence their decision through other ways. With content marketing, you have that power, and with the right strategy, you can build a trusting relationship with your customers.
Blogging involves posting content on a regular basis, keeping your website updated and fresh. In this, the latest posts and content are the first to be seen when visited by a user. Blogging means to communicate with your audience – followers – be it promoting a product, sharing valuable information by your personal experience or other ways.
Blogging is a good way to give out important messages and at the same time, have a chance to show your followers who you are. Nowadays, blogging is one of the best ways of marketing; you produce interesting yet valuable content and draw a number of people towards you. Constantly posting allows you to provide a reason for your followers to visit your website/blog again. Moreover, Google highly appreciates new and fresh content and now, with the help of SEO, you can highly your new products and control your growth in the field.
Blogging can be best described as breaking down a whitepaper into several different pieces. These pieces are referred to as feathers and blogs are the best way to get these feathers wherever they belong.
In the end, no matter what you choose between the two, you need to be consistent. It surely doesn’t have to be everyday, but it shouldn’t be once a month either. Types of content vary from one another but one thing must remain the same: your desire to build a relationship with your followers and helping them out.