Nowadays, blogging is one of the most common and best ways to share your knowledge and then make money as you go. If your blog’s content quality gradually decreases and any one of your reader points it out, it will definitely make you sad. Blogs should be engaging and must show that the writer knows exactly what the reader feels like; that is primarily how you build trust, being a successful blogger. Here are some useful tips and steps to become a blogger that everyone would love to follow.
1. Have a goal in mind
Every post on your blog should have a goal it needs to achieve. Start with the main reason behind the fact that you started blogging. Maybe you wanted to promote your brand, maybe you hoped to make commissions through affiliate marketing or perhaps you wanted to keep your readers updated with the latest technology. Whatever may the niche be, always ask yourself whether this specific blog post helps you achieve what you had in mind. Just like in reality, if you’ve set a goal for yourself, you try to accomplish that goal one way or another.
2. Nail your title and intro paragraph
A catchy title is perhaps the easiest way to generate visitors. If you want people to click on your blog right away, this is definitely the way to go. Think of it when you’re on the internet yourself and looking for something. Do you click on a result that seems interesting or something very normal-like? Studies over the recent past have shown that almost 80% of the people only read the title and the first few lines of an article or a blog post. If you are keen on making these 80% of the people to continue reading, make sure your introduction paragraph is killer as well.
3. Narrow down your audience
The best bloggers are those who have picked their passion and write about it. They address a particular audience and build a special relationship with them. Before you start writing, make sure you know what you will be writing on and who you will be writing for. Make sure your blog post targets readers’ specific needs. Keep your content professional but not technical; you want to educate the readers and show them the benefit of reading your posts. For example, if you’re running a real estate blog, help the people by providing useful information about different communities where houses are available.
4. Optimize your content
A great blogger knows and follows SEO (search engine optimization) rules. This refers to inserting specific keywords within your blog in an attempt to let search engines believe your content in more relevant to users than others. These keywords are used in optimized titles and throughout the blog; mostly in the first and last sentence. Moreover, you need a decent keyword ratio as well. Your content must be of decent length and must answer majority of the questions a reader may have.
5. Be informative
Educate and strive to increase the knowledge of your followers rather than working for money and branding yourself. If your content is useful and informative, you will definitely receive steady traffic on your blog. Every time you finish writing, read it and ask yourself whether you find it useful or not and whether the readers will find it useful too. Your post should teach and answer people what they are out seeking.
Big companies work hard to optimize content consistently and that is how their blog posts come first on Google. Their blog solves most of our questions and they’re keen on providing new and useful information to the readers. Have a killer title and make sure you follow the above steps and it will not let you down.