Blogs are a great way to share information and knowledge with people around the world but they’re not only for that. Blogs are a great way for branded content that will result you in generating leads for your business. Here are some great ways you should follow to get more leads from your content marketing blog.
1. Upgrade use of SEO
To maximize the leads you’re already getting from your blog, you need to do much more than just adding a few keywords. To see if the problem is because of your SEO techniques, you might want to do an SEO audit. You can use Google Analytics to see what target keywords gain more traffic to your website. Use headings and titles in your posts as well.
2. Mobile compatibility
Use of mobile devices continues to grow rapidly, with more than 50% of the internet using it as main device for browsing. Make sure your websites are mobiles friendly, with a dashing layout and user-friendly navigation. If you’re asking a user’s information, be sure that the forms are mobile optimized with clear labels and fewer fields.
3. Offer recommendations
This is one great way to keep the readers on your site. It’s not as effective for generating leads, but it’s something that keeps your readers engaged and interested to keep surfing your website. At the end of every blog post, post links to your other blogs that may be related to the current post. This way, you can offer people content which they did not know they wanted.
4. Use LinkedIn
When it comes to generating leads through social media, LinkedIn beats almost every platform. To ensure you get the maximum leads on LinkedIn, you must keep your company profile complete, up to date and with regular posts. Look for groups where customers may become potential members and participate.
5. Ask email addresses
This tactic should be used everywhere on your site, especially for your marketing blogs. Many of the B2B companies offer customers to sign-up on their blog to get the latest and newest trends in marketing. These emails can be just as frequent as you want.
6. Improve content marketing
You may have heard this many times but it’s the truth, content is key. Your content can be anywhere; social media, your blogs, emails, eBooks etc. but if your content is interesting and engaging, you will have no problem in generating quality leads. Create a marketing strategy and define your purpose, audience, goals and priorities.
7. Become secure
Upgrading your website to HTTPS does not guarantee leads by itself, but it does guarantee that you will not lose leads only on the basis a ‘not secure’ warning on your webpage. Google now asks users not to provide any kind of personal information on these kinds of websites. This will hurt you if you intend to use email marketing for lead generation.
8. Publish consistently
It is not necessary that you have to post everyday, but it is crucial that you post on a regular basis. For example, you can schedule yourself to post once a week on a Sunday. Many of the blogs need constant updates to generate traffic towards itself, especially in the early stages.
9. Promote yourself
Only creating content will not be enough for getting desired results, you need to promote your blog posts. On a basic note, the hours you spend promoting content should be equal to the amount you spent creating that content. You can use email marketing, social media, use boosts etc. to promote your blogs.
Blogs that don’t generate enough traffic are no use. It’s good that you’re sharing information and helping people, but you deserve to earn on the way. Make sure to follow these important points to get the leads you want from your branded content.