Even though around 40% of marketing executives are considering customer engagement to form their marketing strategy, there are still many leading organizations that neglect customers both before and after sales. This is mainly because of the lack of understanding among the two parties involved. If you’re trying to create engaging content or increase your sales, you must know your customers better than they know themselves. Here are some content marketing blog tips to get you started on the right track.
1. Intelligent Customer Engagement
Nowadays, it is very easy to interact with your customers on a personal level. You can pop up a live chat with your customers as they browse through your website and ask them what they’d like to see. Regardless of the means used, you can understand your customer better this way. Generate insights and then work with your own customer service agents. Moreover, you can contact your buyers over the phone on a consistent basis. Ask for the customer’s honest opinion and learn to handle criticism.
2. Predict and Plan for the Future
New software mines allow you to track the patterns and trends of people surfing through he internet websites. It records the behavior of the same user and the features he found useful and valuable. It also tells you which features were not of any use for the user. This will help you form content marketing strategies in such a way that you focus on the more in-demand and important topics. The software also tells you what companies like you have achieved within the same area.
3. Avoid making assumptions
Not only a marketing strategy but a useful and proven tip in business. Your customers can get you millions one year while put you in a loss the next. What you will need to do is avoid looking at trends of customers in the past, instead you need to gain insights and use current data to see and deduce what will work for them in the current time. Try to gain as much information as possible because this will help you explore more opportunities to treat your customers in a unique way.
4. Use Social Data
One of the best things about social media is the amount of data and reviews it holds from all kinds of customers around the world. This data should be shared with all departments of the company and must not be limited to the social media management only. Ask them to sign up on your website, preferably through their social media accounts. Over time you can analyze your customers’ interests and you’ll be able to identify the unknown customers. You will know what they like, what they need and what type of content they enjoy seeing.
5. Think as a Customer
Putting yourself in a customer’s shoes will really help you understand what they go through every time. This can be possible using customer journey mapping, a method hat allows company to demonstrate a graphical representation of a customer’s journey from the time before the product was bought till after purchase. One example can be that of the taxi company, Uber. The new users can be questioned through a survey about what made them download the app. If they haven’t used the app during a certain period of time, your team could ask why that happened and answer them what you’re going to do next. This way you can engage with your customers and truly address the problems they encounter.
Thanks to technology, analyzing behaviors of customers and understanding them has gotten very easy. Be sure to use these techniques listed above if you plan to know your real customers.