There are people around the globe creating content as a hobby, for fun, and then there are people who’ve made a living out of it. If you’re one of the latter, or rather wanting to be, there are some things you’ll need to know and execute to get noticed – get out there.
First off, you need to know what is content marketing, and why do you need it?
Essentially, it is creating content in the form of articles, pictures, videos, etc. for a set audience, and promoting it in such a way you gain the desired effect – attract profitable customer interaction. For a good content marketing plan, keep reading the following key components that’ll help you build it.
1. Snippets of Content
A great way to entice readers with your newly uploaded content is to take out several little snippets from it and post it with gaps on your social medias. This will not only keep reminding your readers to give it a look and share, but it will also end up attracting a wider audience – more snippets mean more chances for more people to see. A good idea is to add related quotes of famous people and include those in your snippets. Not only would that lure people in, but it might also get a share from the said person them-self!
2. Make it into a Video
This is for when your content is not in video-format already. Surveys show it’s actually preferred by many to watch something over reading lengthy paragraphs, so a great way to market your content would be to create a video of a shortened version of it that you could link the original post to. On the other hand, if your content is picture-based, adding videos every now and then definitely gets a more positive feedback, due to the more ‘real’ looking feel it gives, and hence, will attract further customers to it.
3. Branch out, Get in Touch
Getting in touch with similar content creators who are doing better than or as well as you is a good step. You already have generally the same audience and so collaborating with each other on content would be good marketing for the both of you. If collaboration seems like a later goal, then getting a simple shout out is a great way to make your presence in the market known.
4. Search Engine Optimization
Search engine optimization is a technique used widely nowadays to get your content to the top. It aids in growing your visibility to those searching for it, getting more traffic your way. An example of this is to use special keywords in your content that you know are most searched for and are the most connected to it.There are several guides available for this online and it would definitely help you to check them out.
5. Use the $$
Possibly the most efficient way to get awareness of your creation is to use some cash to market it. There are ads basically everywhere you look on the internet now. Whether video ads, side-ads, or celebrity-endorsed ads – the sponsored content gets to a wider audience when done right. With the social media being so crowded all times of the day, you’re bound to get your content noticed.
If you’ve started out on your content-creating journey, start incorporating these tips into your content marketing plan. Following these mentioned guidelines will definitely aid you in getting you to your desired place on the platform far quicker than you would without.
Good content is what attracts the audience, but a good marketing plan sets your place right from the start and keeps the traffic coming!