B2B marketing is essentially Business-to-Business marketing. It is a practice that entails designing and developing products, and then selling it to an intermediate business in bulk to further sell it to the customers (Business-to-Customer). These marketers have found their way to the famous trend of content marketing and are making hits with it. In this article we tell you some amazing facts about this marketing technique and just why you might want to opt for it.
1. There’s More Than B2C
B2B marketers can take influence of content marketing just the way B2C companies do, for instance brands like Microsoft. There are a few contrasts between the two, however, such as the content formats, subject matter, the distribution channels, etc. In fact, majority of B2B companies use content marketing, about as high as 88% of the total which is very impressive, but does not come as too much of a surprise, seeing as it is seen to produce sustainable value.
2. B2B Marketers Use Several Content Marketing Techniques
We have blogs, newsletters, social media content, webinars, videos, graphics and what not. From the many tactics of content marketing available out there, why choose just one or two? It is actually said that B2B companies use up to at least 13 of these to reach various segments of their audience!
3. Top Choice in Distributing Content
For many B2B companies, LinkedIn is the primary place to post. The site has been rated the top most effectively used tool in terms of content marketing. LinkedIn has provided a great opportunity to build relationships, brand recognition, as well as establish thought leadership whilst running extremely targeted advertising, boosting traffic to your product, and research about your prospects.
4. Most Effective B2B Content Marketing Tactic
The most effective tactic when it comes to B2B content marketing has to be in-person events. Ironically, some of the very best content marketing actually takes place offline, through these in-person events which allow engagement between brand and the audience. In-person content is able to provide same information as with written content, but with an added personal touch.
5. Lead Generation & Sales
These are the two most important goals. Lead generation is, in fact, rated as more significant to B2B marketers than sales. Finding leads that qualify is a long-term goal which leads to not only sales for the future, butt support as well as investments in upcoming projects.
6. Engaging Content
Creating content that is engaging for the audience is top priority. Engaging is a relative term – it varies from audience to audience. B2B audiences tend to lure more towards information that is data-driven as well as that which focuses on ROI benefits.
Content marketing is known to be a lot more cost-effective than most other forms of marketing – a 62% less! Moreover, it brings about as many as three times the leads, and also brings in higher traffic.
8. Long-Form Effectiveness
Although publishers produce 16 fold more short-form content than long-form, the latter is able to generate more shares and likes across social media in comparison, thus being highly effective.
9. Content Marketing Budgets
The content marketing budgets are predicted to get bigger for the future. 93% of the current brand marketers plan to increase their budgets in the following year for content marketing, with majority of the CMOs saying that content marketing is the future and is definitely on the rise.
10. Five Maturity Levels of B2B
First steps: beginners at creating content; without a strategy.Young: working on strategy, due to bumps on the way. Adolescent: gaining experience, seeing some success. Mature: more success and branching further with strategizing. Sophisticated: accurately able measure impact on business as well as scale strategy across organization.
Content Marketing has become such a huge success in the world today. It is a great means to gain popularity for your talent, product or service, as it aids to bring in a hefty amount of traffic to you at a lower cost. It’s no surprise that B2B companies have looked this way too.